Hussein Chalayan's first advertising campaign for his Fall-Winter 2009/2010 Earthbound collection looks like a design sketchbook or an artistically edited portfolio. The ads staring belgian Ann Catherine Lacroix, dutch model Iekeliene Stange, russian Serafima Vakulenko and belarusian beauty Tanya Dziahileva were snapshots taken backstage at the Fall/Winter 09/10 runway show by photographer Amy Troost. The conceptual designer chooses a minimal promotion of his collection, sans artifice, focusing on clothes and their inspiration source, but does this do them justice?(via hatfashion)
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I love the sketchbook pages alike ad campaign and the model cast.The intelligent designer is like no one other.very significant design.Do you remember his last winter's collection?I remember Victoria Beckham wearing one of his design on Elle US cover last year.Here we go:
ELLE US Cover: Victoria Beckham in AW09 leather dress
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